Aurelle

Aurelle is a store theme for independent jewelers and watch boutiques. It opens dark, on a deep emerald-black canvas, and keeps everything symmetric and slow: centered compositions, gold hairlines, arch and oval frames, Playfair Display italics and small capitals in Mulish. A light scheme (Pearl) is one click away.

• Store templates: a product page with square photos on a soft surface, a summary with gold outline badges, highlights, add to bag, the ring size guide, delivery, warranty and an accordion for metal and stones, care and service; a catalog with a "Refine" filter drawer at every width, sorting and three generous columns; product search, cart, checkout, order confirmation and a mini-cart drawer.
• For jewelers: a ring size chart (UK, US, EU, circumference and diameter) that new size guides start from, a metals and hallmarks section, a lifetime warranty row and a bespoke appointment form (engagement ring consultation, engraving, watch service).
• Product extras: badges (Limited, Handmade, Eco… plus automatic New, Sale, Sold out and low stock), highlights, a specifications table, materials, care, product video and shared size guides that open in a dialog. They use the free Secure Custom Fields plugin, which the theme offers to install.
• Store extras: announcement bar, selling points, trust badges, shipping and returns, free-shipping threshold, all under Products → Store extras.
• Patterns: five heroes (the arch, a background film, a collection split, a watch spotlight in an oval, the latest journal story), collection arches, best sellers, new pieces, galleries, films, forms, testimonials, questions, numbers, a press marquee, the boutique with a map, and complete pages (home, about, contact, bespoke, the workshop, a launch page).
• Demo store: Appearance → Import demo creates products, categories, badges, a size guide, Home, About, Contact and Shipping pages, the menu and the store extras, and removes them again with one click.
• Built in, no extra plugins: forms with a Messages screen, galleries with lightbox and carousel, click-to-load video, slow reveal animations, dark and light color schemes with a switch, four style variations (Pearl, Rose gold, Midnight, Atelier).