Lumelle

Lumelle is a block theme for indie skincare and clean-beauty stores. Porcelain and blush tones, pill-shaped buttons and chips, product photos in soft 28px frames and a frosted header give it a quiet, clinical-soft feel. Gloock headlines and Figtree text are bundled with the theme.

Built in, with no extra plugins:

• A designed store home: ritual hero, selling points, skin-type tiles, best sellers, an ingredient split, a three-step routine builder, before-and-after quotes, the journal and a newsletter.
• WooCommerce templates: a product page with stacked photos (a carousel on phones), highlights, an accordion for ingredients and how to use, delivery notes, trust badges and the product video; a shop with a filter drawer, sorting and centered product tiles; cart, checkout and the mini cart drawer in the same style.
• Store extras from the Symelo shop foundation: product badges, highlights, ingredients and care notes, announcement bar, selling points, trust badges, shipping and returns, category tiles and a demo store (Appearance, Import demo).
• About 35 patterns: five heroes (including a background video and the newest journal story), an ingredient glossary, routine steps, galleries (masonry and carousel with a lightbox), videos, a skin consultation form, contact and newsletter forms, testimonials, numbers, questions, press and footers, plus full pages (About, Contact, Rituals, Consultation, a launch landing page).
• Forms that store messages under Messages in wp-admin, light and dark color schemes with a switch in the header, gentle entrance animations that respect reduced motion, and four style variations: Night serum, Sage, Peach and Pure.